In the past, it was easy. If you were, say a famous actor, disenchanted with fame or a billionaire philanthropist that is a hairs breadth away from being indicted in a class action lawsuit.
You would fake your own death, have the surgery, come back as someone new and be the sole beneficiary to your previous wealth. However, in the not too distant future, the only way to achieve the same result is with a clean body and this is where Stephen Bannister, the Coyote, can help.
Stephen has the technology to transfer your mind into his and upload it into a new body.