Originally from Israel Asa has worked on numerous commercial, design, and broadcast high-profile projects during his 20+ years career. Notable projects include "The Gorillaz" and "Cold Play"(MTV award Breakthrough Video 2002). Asa also credited for working on feature films such as "Prince Caspian" and Harry Potter VII. In 2009 I Asa founded his own animation studio "Keyframe Studios" - a full-service, creative studio that specializes in 3D Character CGI production and animation. Through his studio, Asa has directed many animation projects including broadcast work for BBC and the animation for the Hit comedy show for E4 - "Dead Pixels"