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ABC of Typography (Non-Fiction - SelfMadeHero) Kindle & comiXology

4.7 4.7 out of 5 stars 13 ratings

Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history. 
The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography’s long history. 
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Editorial Reviews

About the Author

David Rault is a graphic designer, photographer, and writer. He is the author of numerous books about typography. He lives in Nuremberg, Germany.

Product details

  • ASIN ‏ : ‎ B07XM9GLDY
  • Publisher ‏ : ‎ SelfMadeHero; Illustrated edition (September 12, 2019)
  • Publication date ‏ : ‎ September 12, 2019
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 227264 KB
  • Text-to-Speech ‏ : ‎ Not enabled
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 121 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 13 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
13 global ratings
Character types
3 Stars
Character types
A worthy attempt at introducing typography to a young audience using a graphic novel style supplied by eleven artists. The first thing to say is that the book originated in France so it sees the subject from a French perspective and secondly the graphic style of some of the illustrators varies wildly, the work of Singeon and Anne Simon is remarkably casual (more appropriate for an under fives book) whereas the art and layouts from Oliver Deloye and Alexandre Clerisse are much tighter and more in keeping with the subject.The story of type, predictably, starts with the origins of writing and slowly meanders through the creation of metal type and the development of printing which created a huge demand for different typefaces like Garamond, Times, Bocklin, Franklin Gothic, Futura, Helvetica and they all reflected the creativity of the age the were designed in. Perhaps it was a mistake to allow the artists to draw the typefaces, they end up looking quite amateurish.I thought it odd that there is a chapter on Letraset (a type of rub-down lettering) as it was basically used by students and non-professional designers who couldn't afford proper commercial typesetting and there is very little reference to a range of sans faces that originated in mid-Europe and the US.The back pages lists some contemporary type designers, a glossary of type terms and a very short (essentially French) bibliography.The book is quite lightweight and most likely appropriate for a school library.
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Top review from the United States

Reviewed in the United States on September 15, 2019
A worthy attempt at introducing typography to a young audience using a graphic novel style supplied by eleven artists. The first thing to say is that the book originated in France so it sees the subject from a French perspective and secondly the graphic style of some of the illustrators varies wildly, the work of Singeon and Anne Simon is remarkably casual (more appropriate for an under fives book) whereas the art and layouts from Oliver Deloye and Alexandre Clerisse are much tighter and more in keeping with the subject.

The story of type, predictably, starts with the origins of writing and slowly meanders through the creation of metal type and the development of printing which created a huge demand for different typefaces like Garamond, Times, Bocklin, Franklin Gothic, Futura, Helvetica and they all reflected the creativity of the age the were designed in. Perhaps it was a mistake to allow the artists to draw the typefaces, they end up looking quite amateurish.

I thought it odd that there is a chapter on Letraset (a type of rub-down lettering) as it was basically used by students and non-professional designers who couldn't afford proper commercial typesetting and there is very little reference to a range of sans faces that originated in mid-Europe and the US.

The back pages lists some contemporary type designers, a glossary of type terms and a very short (essentially French) bibliography.

The book is quite lightweight and most likely appropriate for a school library.
Customer image
3.0 out of 5 stars Character types
Reviewed in the United States on September 15, 2019
A worthy attempt at introducing typography to a young audience using a graphic novel style supplied by eleven artists. The first thing to say is that the book originated in France so it sees the subject from a French perspective and secondly the graphic style of some of the illustrators varies wildly, the work of Singeon and Anne Simon is remarkably casual (more appropriate for an under fives book) whereas the art and layouts from Oliver Deloye and Alexandre Clerisse are much tighter and more in keeping with the subject.

The story of type, predictably, starts with the origins of writing and slowly meanders through the creation of metal type and the development of printing which created a huge demand for different typefaces like Garamond, Times, Bocklin, Franklin Gothic, Futura, Helvetica and they all reflected the creativity of the age the were designed in. Perhaps it was a mistake to allow the artists to draw the typefaces, they end up looking quite amateurish.

I thought it odd that there is a chapter on Letraset (a type of rub-down lettering) as it was basically used by students and non-professional designers who couldn't afford proper commercial typesetting and there is very little reference to a range of sans faces that originated in mid-Europe and the US.

The back pages lists some contemporary type designers, a glossary of type terms and a very short (essentially French) bibliography.

The book is quite lightweight and most likely appropriate for a school library.
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Top reviews from other countries

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mec normal
5.0 out of 5 stars Génial.
Reviewed in France on March 30, 2020
Genial.

Enfin, si vous aimez la bd et la typographie

PS attention, version anglophone, mais l’original en français existe aussi.
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