ABC of Typography

Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history. 
The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography’s long history. 
Credits
Genres
Historical Non-Fiction Political
About Book

Page Count

121 Pages

Print Release Date

September 12 2019

Digital Release Date

November 13 2019

Age Rating

15+ Only

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