Mr. Lodge drives a competitor's business out of town, but not before Jughead claims its 'Coming Soon' sign. Now as Jughead tries to get the sign home, Mr. Lodge sees it all over town and is convinced his rival is planning a major takeover! Also, Archie is always coming to Jughead for advice, but now that he needs advice on winning over a certain girl, Jughead is shocked to find he's consulting Trula Twyst! Will Trula's advice on the girl prove successful - or will Jughead's unheeded warnings about Trula end in disaster? Later, Jughead decides to sing for his supper, and those who hear him are glad to stuff his mouth with food! Finally, The Archies have a new 'big idea' - custom instruments designed to match the personalities of each of the band members!